{"id":16170,"date":"2015-05-14T01:59:36","date_gmt":"2015-05-14T01:59:36","guid":{"rendered":"http:\/\/www.pim21.com\/homologacao\/?page_id=16170"},"modified":"2015-07-27T16:29:58","modified_gmt":"2015-07-27T16:29:58","slug":"our-history","status":"publish","type":"page","link":"http:\/\/www.pim21.com\/en\/our-history\/","title":{"rendered":"Our History"},"content":{"rendered":"

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Our history with quantitative methods in Marketing goes back a long way, but it was formalized in 1999, when PIM was created, to serve as the Marketing Intelligence department of AmBev, which was being formed through the merger of Cervejaria Brahma and Ant\u00e1rtica.<\/p>\n

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At the time, we were already familiar with the state-of-the-science in optimization of targeting, brand positioning, pricing, product development, etc.<\/p>\n

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We started working exclusively for\u00a0AmBev<\/strong>,\u00a0but then other clients started contacting us, attracted by the success cases that had been designed.<\/p>\n

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GP, other Private Equity Funds and executives focused on\u00a0Return on their Investments<\/strong> approached us, seeking to understand and identify more promising opportunities.<\/p>\n

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Over the last 14 years, ALL, Coca-Cola, O Botic\u00e1rio, Oi, Nestl\u00e9, Spoleto, TAM, Technos, VLI<\/strong>\u00a0and over 120 companies have given us the honor of sharing their histories with us!<\/p>\n

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In 2014, PIM joined up with the American consultant Henry Gamse (one of the founders of Copernicus) and Intera\u00e7\u00e3o Pesquisa<\/a> (research institute in Rio de Janeiro with over 10 years experience)\u00a0to create\u00a0Intera\u00e7\u00e3o Intelig\u00eancia<\/a>, a marketing planning and intelligence consulting firm,\u00a0which uses “state-of-the-science\u201d for data investigation, modeling and analysis, to propose solutions aimed at reducing risk and optimizing return on investments in Marketing.<\/p>\n

[\/vc_column_text][vc_separator type=”transparent” position=”center” up=”10″ down=”10″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” background_image_as_pattern=”without_pattern” padding_top=”30″ padding_bottom=”30″ css_animation=”element_from_left”][vc_column width=”1\/1″][vc_column_text] Our history with quantitative methods in Marketing goes back a long way, but it was formalized in 1999, when PIM was created, to serve as the Marketing Intelligence department of AmBev, which was being formed…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-16170","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/www.pim21.com\/en\/wp-json\/wp\/v2\/pages\/16170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.pim21.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.pim21.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.pim21.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.pim21.com\/en\/wp-json\/wp\/v2\/comments?post=16170"}],"version-history":[{"count":3,"href":"http:\/\/www.pim21.com\/en\/wp-json\/wp\/v2\/pages\/16170\/revisions"}],"predecessor-version":[{"id":16304,"href":"http:\/\/www.pim21.com\/en\/wp-json\/wp\/v2\/pages\/16170\/revisions\/16304"}],"wp:attachment":[{"href":"http:\/\/www.pim21.com\/en\/wp-json\/wp\/v2\/media?parent=16170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}