{"id":16176,"date":"2015-05-14T02:02:08","date_gmt":"2015-05-14T02:02:08","guid":{"rendered":"http:\/\/www.pim21.com\/homologacao\/?page_id=16176"},"modified":"2015-07-27T16:32:19","modified_gmt":"2015-07-27T16:32:19","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.pim21.com\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"

[vc_row row_type=”row” type=”grid” text_align=”left” background_color=”#ffffff” padding_bottom=”95″ background_image_as_pattern=”without_pattern” use_row_as_full_screen_section=”no” css_animation=”element_from_bottom”][vc_column width=”1\/1″][vc_separator type=”small” position=”center” thickness=”2″ color=”#7d2024″ down=”20″ up=”40″][vc_column_text el_class=”Blockquote”]<\/p>\n

Half the money I spend on advertising is wasted..<\/em> The trouble is I don’t know which half…”<\/em><\/p>\n

(Henry Ford)<\/p>\n

[\/vc_column_text][vc_separator type=”small” position=”center” thickness=”2″ color=”#7d2024″ up=”20″ el_class=”mobile_separator”][vc_column_text]<\/p>\n

We have always been concerned about\u00a0Return on Investment in Marketing<\/strong>, well before the beginning of the 21st century! That famous phrase attributed to\u00a0Henry Ford<\/strong>\u00a0(cited above) was always the background noise that accompanied us in all the decisions we had to make.<\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

It seemed that Marketing was a rather nebulous and ethereal discipline, in which wasting money was inevitable, until some approaches started to emerge during the last four decades of the 20th century, which attacked this problem head-on.<\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

We were among the first in Brazil to use, albeit timidly,\u00a0D.A.G.M.A.R (Defining Advertising Goals for Measured Advertising Results)<\/strong> and Operations Research<\/strong> methods, such as Linear Programming and Game Theory<\/strong>, etc., in Marketing Planning. Until we reached the\u00a0last decade of the 20th century<\/strong>, in which the incredible increase in electronic data processing capacity enabled us to \u201csurf\u201d<\/strong>\u00a0and delve deeper in the optimization of marketing processes.<\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Now, in the\u00a021st century<\/strong>, we have the privilege to be experiencing the greatest\u00a0breaking of paradigms<\/strong>\u00a0in history. As we have always been \u201caddicted\u201d to being on the\u00a0leading edge<\/strong>\u00a0of Quantitative Methods applied to Marketing, we are having the opportunity to help many companies and executives to optimize their resources.<\/p>\n

[\/vc_column_text][vc_separator type=”transparent” position=”center” down=”50″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row row_type=”row” type=”grid” text_align=”left” background_color=”#ffffff” padding_bottom=”95″ background_image_as_pattern=”without_pattern” use_row_as_full_screen_section=”no” css_animation=”element_from_bottom”][vc_column width=”1\/1″][vc_separator type=”small” position=”center” thickness=”2″ color=”#7d2024″ down=”20″ up=”40″][vc_column_text el_class=”Blockquote”] Half the money I spend on advertising is wasted.. The trouble is I don’t know which half…” (Henry Ford) [\/vc_column_text][vc_separator type=”small” position=”center” thickness=”2″ color=”#7d2024″ up=”20″ el_class=”mobile_separator”][vc_column_text] We have…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-16176","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.pim21.com\/en\/wp-json\/wp\/v2\/pages\/16176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pim21.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pim21.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pim21.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pim21.com\/en\/wp-json\/wp\/v2\/comments?post=16176"}],"version-history":[{"count":3,"href":"https:\/\/www.pim21.com\/en\/wp-json\/wp\/v2\/pages\/16176\/revisions"}],"predecessor-version":[{"id":16299,"href":"https:\/\/www.pim21.com\/en\/wp-json\/wp\/v2\/pages\/16176\/revisions\/16299"}],"wp:attachment":[{"href":"https:\/\/www.pim21.com\/en\/wp-json\/wp\/v2\/media?parent=16176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}